Here is my second poster design; focusing on a more mature audience with the simplicity of black and white. Though effective contrast, this draws the audience and customers into the poster. Typography plays and important role as it navigates the customer around the poster. As Yo Mama emphasizes on health, the lemon created earlier is posted in the poster and the catch phrase "Some things can't be barcoded...like your health" is put into use in this poster. To create the black and white effect, I altered curves,overlay and luminescent settings on the layers to generate the effect.
This poster all in all is generated to involve a maturer, older audience.
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