Here is my first final outcome based on Ivy's advice to make the poster suitable all year round. This is part 1 of the advert package (poster 1) and incorporates the use of Yo Mama's corporate colors of pink and baby blue. This is immediately recognized when put inside a store as the interior design is styled to fit the colors. Furthermore, a background repetitive pattern is used to emphasize and draw the eye in. I used Illustrator CS3 for the pattern and used the line tool to create triangles and made multiple of those. Once they were put into a row, I copied, rotates and pasted them to give the alternating zig zag effect. Patterns are universal and are effective across all age ranges.
For the text, I used photoshop to merge the vector and text together. The spilled milk symbolizes that the froyo is not just milk and that it is BETTER. Since "Yo Mama" is a pun, it is used in the advert scheme that promotes the viewers to actually o down to the store to se what is different about Yo Mama's Froyo and milk. Lastly, the "rawr" logo previously seen has been implemented into the design through "luminescent" effect to make the logo blend in.
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