Second of Two Poster Designs

Here is my second poster design; focusing on a more mature audience with the simplicity of black and white. Though effective contrast, this draws the audience and customers into the poster. Typography plays and important role as it navigates the customer around the poster. As Yo Mama emphasizes on health, the lemon created earlier is posted in the poster and the catch phrase "Some things can't be barcoded...like your health" is put into use in this poster. To create the black and white effect, I altered curves,overlay and luminescent settings on the layers to generate the effect.
This poster all in all is generated to involve a maturer, older audience.

Final Cup Design on Sketchup

After receiving Ivy's advice, I have decided on a cup to bring forward along with the advert package. The simplicity of Cup 4 (From the Left) brings an all-seasonal and multi purpose cup, yet redefining design as the form factor is simple yet different from conventional cups. There is a slot all around the cup for clipping in a spork (spoon and fork) and also holding some tissue so that the customer only needs to use to worry about holding the spork and the cup and not an extra tissue. Also, when the customer is on the move, they could clip the spork and tissue back in and easily carry around the froyo cup with ease.

For the Server: Furthermore, the rim or the top of the cup is wider than the bottom so that there is leeway and more space for the server when sprinkling the toppings, as current cups have narrower mouths; which leads to the server being more tedious and less efficient when there is a high customer demand at certain times of the day. As the bottom of the cup is deep with a smaller diameter of the cup, most of the froyo can be contained there and the top or wider bit of the cup can be used for plainly toppings or more froyo if needed.

Snapshots of the Cup in Sketchup 8:

One of Two Final Designs for All-Season Advert Purposes

Here is my first final outcome based on Ivy's advice to make the poster suitable all year round. This is part 1 of the advert package (poster 1) and incorporates the use of Yo Mama's corporate colors of pink and baby blue. This is immediately recognized when put inside a store as the interior design is styled to fit the colors. Furthermore, a background repetitive pattern is used to emphasize and draw the eye in. I used Illustrator CS3 for the pattern and used the line tool to create triangles and made multiple of those. Once they were put into a row, I copied, rotates and pasted them to give the alternating zig zag effect. Patterns are universal and are effective across all age ranges.

For the text, I used photoshop to merge the vector and text together. The spilled milk symbolizes that the froyo is not just milk and that it is BETTER. Since "Yo Mama" is a pun, it is used in the advert scheme that promotes the viewers to actually o down to the store to se what is different about Yo Mama's Froyo and milk. Lastly, the "rawr" logo previously seen has been implemented into the design through "luminescent" effect to make the logo blend in.