ICT IEA Diploma: Interview Pictures

ICT IEA Diploma: The Clarification and Interview :)

One day before my scheduled meeting, Ms.Suen sent me and email clarifying the terms and conditions of our meeting and to emphasize the co-operation is for my school project only. (As diagram 1 show below)

(Email sent from Ms.Suen, making clarifying points about the meeting and the co-operation)

Just Yesterday, I went down to meet Ms.Ivy Lai at the Yo Mama Wanchai store with my classmate Sisi and had a very successful conversation with Ms.Lai about our co-operation throughout this 2 year project we are piloting with them. From the interview, I have concluded on a few decisions.

1) Pilot many advert campaigns working up to a Final Product by the Spring 2011.

2) Complete the Valentines Day advert program before Feb 1st, 2010

3) Learn from mistakes and a possible merge with Sisi as will be investigating flavors and I will be only focused on Advertising and Product Packaging and produce a final "Combined Product" for Yo Mama; still focusing on our separate designing and concepts for Yo Mama and our final ideas.

4) !!! Retain color scheme and emphasize the corporate logo on the advert scheme(s)

5) Be creative!!!

Photographs and the clip of the 30 min interview will be posted on a separate entry.

From now on, until FEB 1st 2010, my focus will be on producing an ADVERT scheme for Yo Mama with the theme of Valentines Day.

Yippers (:

ICT IEA Diploma:Justification of an ICT solution

For providing an attractive, professional and eye-catching advert and product packaging requires and ICT solution as it provides a very professional and fine-finished look of the advertised item the company wants to display as hand-drawn adverts do work, but to an extent where coloring may give un-even shading to an object and where objects don't look like what they are supposed to be as hand drawn "interpretations" can be out of scale. Using ICT as a medium and utilizing Corel Draw, Adobe Photoshop, I can design the advert and packaging with precision and I can also ask for corporate permission to use their logo and other trademarks so that the advert will be realistic and can be used if desired by the company. Also, because a new product packaging will be made, the use of CAD and CAM process also allows me to design the new packaging and give mass production of the same scale, so that the packaging won't differ in scale and size, as to a drawn and hand made design and simplifies the step of needing to repeat a template; as if it was a hand drawn and hand made packaging. With the use of ICT, it will simplify the process and allow the company, if desired to continue to reuse the design as it is saved, instead of needing to constantly repeat templates to remake the original design, of both the packaging and the advert I will design for them.

For other social and legal implements of using ICT to provide advert and packaging solutions, the same "Simpler" step is provided by ICT so that the company would not need to repeat steps and measures done before to recreate an original design and also, for social implements, adverts and posters will be posted around HK and many will be needed to be made, so from that it requires mass production of a same size, same scale and same design, so saving it on a computer and utilizing ICT can help do that and also, if there is any editing needed, the user can retain the original design without repeating it and perhaps re-shape the design border or outline to fit the advert into it';s surroundings without needing to repeat the process; as if it was done by hand and designed by hand. Not only does this save time, but is very efficient for the everyday business lives of companies and their advert campaigns as well. With the connectivity of ICT mediums and the ease to transfer from one machine/program to another, it is ideal for companies to design packaging and adverts using ICT as it can be easily modified and changed without needing to waste precious time repeating and reprinting the same design.

Yippers (=

ICT IEA Diploma: Response, Response, Response!! (=

Today, I received a couple of emails from Ms.Suen regarding our interview and meet up schedule on Tuesday, the 15th of December. The final confirmed meeting place is at Star Street Yo Mama to meet up with Ms.Ivy Lai and chat about the progress of this Diploma. Below are a chain of conversations that I had with Ms.Suen about confirming the details of this meet-up.

My responses were to make sure that and clarify where we are going to meet up, just incase there were any misconceptions about where we meet up on Tuesday, otherwise everything went very smoothly and I am very grateful for this opportunity. Further more, at 10:57 today Ms.Suen confirmed my reply which wrote:

Candice Suen

Pls meet ms lai. Sorry for the confusion.

Once again, I am very grateful for this oppurtunity and will try my best to do the best I can to prove my talent not only to the examiner and Yo Mama, but mostly to myself.

Yippers (=

ICT IEA Diploma: Users and processing requirements

In order for a sucessful completion and solution for the project, I will need to use Adobe Photoshop, Lightroom and Corel Draw for my aid to draft, and refine my ideas for this advert and new packaging for the sales of the Fro-yo cup of Yo Mama. The user will need to print off the design onto their product's cup net and fold the fro=yo cup into the cylindrical shape before any content is put into the cup. Also, for the advert poster, the client will also need to print of a large scale of the design on suitable paper that they can display around Hong Kong; eg. in MTR Stations, Roadshow Signs and infront of their shops.

The Processes for me are as follows:

After researching and evaluating some existing designs, I will need to request permission to use some corporate logos and images from Yo Mama and create a design that suits their specification, which will be written down on paper once I meet up with thier Supervising Manager, Ms.Ivy.

Later on, I will create 3 design drafts and bring it into Yo Mama for them to evaluate and comment on

Soon After, I'll redraft and conintue this process until a satisfactory final design for the product packaging is complete. From that design, It will link up with the advertising campaign as they will share common graphics, to show the link between the 2 designs, and a strong corporate image.

Soon after the final design for both a printed out and sent to Yo Mama, I will ask permission from Yo Mama to post up these designs on the windows and walls of their 2 shops in WanChai and Ifc and try to promote their fro-yo products.

For the client:

Once the prototyping has finished and the final design is completed, they will need to hold a copy of my design and print out and edit it as tehy would wish to promote the product and scale the cup graphic to fit on the redesigned cup they will hop the fro-yo in.

From this, the solution is likely to be used and hopefully a prolonged campaigin for Yo Mama's new products, or just purely to boost their corporate image.

Yippy (=

Ict IEA Diploma: Reply from Yo Mama! (Pictures and Evidence)

(Image 2, The response from Yo Mama)

(Image 1, My Personal Responses to Yo Mama)

ICT IEA Diploma: Reply from Yo Mama!

Today, I just received a late email from Yo Mama HK regarding my request to launch this project with their company, and to my surprise, they replied!

The email wrote:

"Hi,

I am very sorry this is so late. I have been away from Hong Kong for a month. If you would like to do this still, please email me directly at Candice@----.com.hk. You can work with our supervising manager, Ivy as well.

With thanks,

Candice Suen

Director of Yo Mama"

As shocked as I would be I replied to the given email address by Ms.Suen and at 1700, replied and wrote:

"Dear Ms.Suen,

Many thanks for your kind regards to my email and I will be more than happy to receive feedback from your company and develop a new packaging and advertisement project for Yo Mama. I am very grateful for this opportunity and hope to get in touch with your company as soon as possible as it will benefit both my progress work for this diploma and help advertise your irresistible yet healthy range of frozen yoghurt products.

I will be free any day after 1520 as school finishes at that time.

Thank you and Best Regards,

Yip-Wing SIU

West Island School Student, Class 10H2"

So from the response, I hope to be able to get on with the project successfully within this 2 year frame. I have sent these ewmails to Candice to confirm my intrest in the project and to firm details for the progression of the advert ad product packaging campaign.

Yip-Wing