ICT IEA Diploma: Survey and Collation of Data

From the Survey I have conducted, the results of the 20 people that took part are listed below:

Most Effective type of Advertising:
In-Shop Display-4
MTR Billboard-9
Stand-Drag Poster-2
Reversal Advert (Advert facing the inside of the shop-2
Flyer Promotion-3

Most interesting/What you are drawn to on an advert
Color-8
Graphics-5
Resemblance-0
Real-life image-2
Font and Typography-5
Size-0

How often do you eat Frozen Yogurt?
Daily-3
Once a Week-15
Once a Month-2
Never-0

When do you normally eat Fro-yo (Time of Day)
Morning (0600-1200)-2
Afternoon (1201-1800)-10
Evening and Night (1800-0000)-8

Which Season would you eat Fro-yo the most?
Winter-3
Spring-3
Summer-8
Autumn-6

From these results, it provides me a guideline to when the advert should be posted up and what time there is a gap in the market in which could promote more people to come to eat Fro-yo at Yo Mama; or example- The morning? It could be a great morning boost with it;s nutrients in Fro-yo

ICT IEA Diploma: 3.2 Requesting the dimensions of yogurt cup currently in use

A small email sent to Ms.Lai requesting the size of the Yogurt cups for reference and to answer 3.2 of the project requirements

ICT IEA Diploma: 3.2 Input and Output Requirements

This section discusses the input and output requirements for successful completion of the services provided for the client.

The Input Requirements for a Poster are:
Graphical Images of the new flavor
Color to evoke corporate image
Text for brief info on the product
Address of shops and contact information
INCLUDE THE COW GRAPHIC!!!

The Output for the Poster Are:
An Adobe Illustrator and Adobe Photoshop File
An A3/A2 Sized poster available for print and display in shops

The Input Requirements for a Cup Graphics are:
Has a graphical connection to the poster
Graphical Images of the new flavor
Color to evoke corporate image
Text for brief info on the product
Address of shops and contact information
INCLUDE THE COW GRAPHIC!!!

The Output for the Cup Graphics are:
An Adobe Illustrator File
A Net of the cup with the graphic printed onto it for promotional and normal uses for serving customers

The Input Requirements for the Video Clip are:
Have a physical graphical representation and cross-links to the poster and cup
Cow "moo" sounds
Ambient music background
The graphics will be composed of:
Pictures of the Yo Mama shop in Central taken with a KM 5D DSLR
Transition slides and include the graphical promotion of the cow

The Output for the Video Clip are:
Cyberlink Power director or Sony Vegas file, and the animations will be produced with the same programs.
Format will be MPEG or .mp4 format

ICT IEA Diploma: Investigation Into Problem (Dimensions, Costs and Materials) for Advert and Product Packaging

Firstly, I will research the normal size and dimensions that a typical yogurt container will be and list the materials and costs used to make it. Yo Mama currently uses a

1) 6 OZ cup for their Regular size, measuring diameter 3.5" x 2" high and can be stacked and packed into 500's/ box and

2) Large size measuring 3.5 " x 3" high holding maximum 12 OZ.

As a reference price, the website states the 6 OZ (177ml) cups are 65USD for 500 cups and 12 OZ (354ml) ones are 75USD for 500 cups, exchanging to roughly 520 HKD AND 600 HKD respectively.

source: (http://www.yogurtsupplycompany.com/catalog/item/5956146/7609853.htm)

The final size of the cup will be confirmed with Yo Mama once they return the email, or whenever I pass by their store this week.

Incase there is a choice to support Asia and China's economy, the cups can be made in China with the following dimensions:

*PE Coating is paper which is coated with polyethylene by extrusion coating process. It will have a shiny appearance on the coated side but will not have gloss levels comparable to glossy or machine glazed paper.PE Coated paper tend to curl because dead fold characteristics of this weakens due to poly coating (when compared to raw paper) and also is not as easily biodegraded due to the plastic coating, in a sense that it will not be a sensible material to use as the cup will most certainly be thrown away after use, so a more eco-friendly alternative is needed. Either to keep the packaging to plain card paper or not use paper cups at all.

Capacity :320ml

Dimensions: 73x94x72mm (H*TOP*BOTTOM)

Material: 230g+12gPE to 350f+18g PE, High quality food grade cardboard

Single PE or Double PE Coating

ICT IEA Diploma: Investigation Notes from Previous Interview

From the notes recorded here, they relate to the previous discussion on Yo Mama's promotional technique and is a visual evidence of the interview

ICT IEA Diploma: Investigation (Section 3.2)Proposed Product or Service

The objectives of the project is to present Yo Mama with a new product and advert package to promote a new flavor off their production line. In order to promote the new product, I will need to create an advert package which composes of a new product packaging for the cup designed specifically for the launch of the new flavor, a poster which will be stuck inside the store promoting the flavor and also a short 30 second clip promoting the flavor. With a whole set of adverts, it will promote the product to the audience and persuade them to try as they will see it over and over again in places.

The sucess criterea of the product packaging are:
-Holds the frozen yogurt
-Does not freeze the consumer's hands,
-Easy to hold
-Retain normal Yo MaMa cup, but with additional graphics
-Retain most of Yo Mama's corporate colors
-Induce intresting graphics via Adobe Illustrator and import it into a Corel Draw net of the Cup
-Sits on a table without wobbling
-Doesn't scartch the consumers hands
-Does not slip out of hands or easily dropped because of awkward shapes

The sucess criteria of the advert posters are:
-Retains corporate imagery, such as the Cow and Yo Mama text
-Uses mostly the corporate color scheme
-Emphasis on the new flavor of Fro-yo
-Include address or simple location of the shops
-Include telephone number of the shop

The sucess criteria of the 30sec movie clip is:
-Retains corporate imagery
-use sounds (such as the moo of a cow" to convey the brand name and the brand imagery of a cow
-Use corporate color scheme
-Be 30secs max.
-Include the Yo MaMa website at the end

With all these sucess criterion implanted, it will help strucutre my final peice of the design package with more ease and to know exactly whai I need to do and include for the presentation of the final idea.

Yippy (:

ICT IEA Diploma: Investigation (Section 3.1)Investigation into the problem

The aim for this project is to create a distinct new type of packaging and advert package along with onscreen visuals to promote a new product from the Yo Mama company. One of the most important aims is to draw attention to the Yo Mama brand name by incorporating the current strategies in use by Yo Mama (as discussed early)such as putting emphasis on color, simple yet easily remembered visuals and store concepts and designs. The situation is to create a new image of the company and present it to my target audience of teenagers and adults who indulge and wish to relax in the presence of yogurt. Also, I am aiming to present a fun, unique and exciting product advert and packaging campaign to attract customers in to visit the store. One main goal is to produce an even more attractive advert scheme than any of Yo Mama's competitors.

As observed from many of the companies many other competitors, their adverts often bring across their color scheme and font type to the customer in posters and adverts which emphasizes the corporate identity. So through the catchy colors, I could incorporate this into the advert design which boldly emphasizes Yo Mama's identity as a brand, yet bring across new ideas or a new product across to the customers. With the cup packaging, it should bring across elements from the poster onto the design of the special cup which promotes the new product more physically and lastly with the video advert, it will once against highlight Yo Mama's main colors and also have a link between the advert, poster, and video ad to strengthen the corporate identity and forge a concept of the company into a consumer.

To find out what will bring out the best results on the poster advert I will create a questionnaire to reflect on people's views on how adverts and companies catch their eyes when they go by and which elements are they attracted to (perhaps the color, the graphics or the font itself in catchy phrases?)

What makes a good poster?

"Posters are seen by the target audience for only a few seconds – usually as the drive or walk past. They should be put up on poles next to busy roads or on walls and windows of shops where passers by can see them. It is important that they are as large and as bold as possible so that they attract attention and can be read easily. Here are some useful tips for producing good posters:

Make the posters as large as possible - they should not be smaller than A2 (4 x a normal A4 page)

Keep the writing as big as possible so that people can read it easily from about 10 metres away

Use as few words as possible - avoid using full sentences. For example "Unite against Child Abuse" instead of "Let us unite in the fight against Child Abuse"

Use colour if you can afford it – it make your poster stand out and attract more attention

Do not put too many words and images on your poster – it may be beautiful, but if the design is too busy the most important information may not get through to the audience

Make sure that the poster is easily recognised as belonging to your organisation by using your logo, colours or the abbreviation of your organisation’s name

Posters are generally very expensive to print but you can make them by hand by using koki pens or paint. If you have access to a silkscreen printer, you can also print posters yourself. A few well made beautiful posters can be much more effective than 100s of small ones that nobody notices. If you want to print posters it will cost you R2 - R4 per poster depending on the size and quality of paper you print it on. If the paper is thin you usually also have to use cardboard to stick the poster onto and this will add at least another R1 to the cost. Posters are best used for advertising events or for popularising a short slogan that will get support for your cause or organisation."

Source: www.etu.org.za/toolbox/docs/organise/webposter.html

What makes a Good Fro-Yogurt Packaging (Cup)?

"Speak If your target audience wants to feel they’re saving money then making your product look cheaper using plain packaging and a 'No Frills' message would be right - the reality is that the packaging 'origination costs' will bear little or no impact on the product price but it makes the product feel cheaper. Design Most consumers like to try new things and the only way to buy something that is worth their investment is through the depiction of the design or image of the packaging. Be creative in your packaging to help better impress potential consumers to buy your product. Creative packaging help breaks the consumer’s fear of a bad purchase. It also opens the door for products to be tried at least once from first time users. Packaging is a crucial element that can’t be neglected. Clear If consumers only spend 10 seconds then they get a lot of information about a product by just looking at the pictures on the packaging than from reading the text. Colour can also convey a message about your product and shortcut communication with consumers. Though be aware, colour has different meanings in different cultures so it needs to be researched. Where text is used, make it easy to read and use language that connects with the target audience. Consistent With only 10 seconds, consumers will generally go with what they’re familiar with. However, in the absence of relevance the consumer will always fall back on price. If a consumer has seen your product in advertising they feel that they already know what it can do for them, they will be more likely to buy your product. If you're going to get the biggest bang for your marketing Rial then everything from the company’s ads, branding and packaging must carry the same and consistent message. Practical The best examples of this are squeezy ketchup bottles and plastic toothpaste tubes - the physical and practical packaging is as important as the aesthetics. It must add to the positive experience of using the product. At the end of the day, it has to be easy to open and easy to use." Source: http://portal.peie.om/tabid/128/forumid/1/threadid/1/scope/posts/Default.aspx