ICT IEA Diploma: Investigation (Section 3.2)Proposed Product or Service

The objectives of the project is to present Yo Mama with a new product and advert package to promote a new flavor off their production line. In order to promote the new product, I will need to create an advert package which composes of a new product packaging for the cup designed specifically for the launch of the new flavor, a poster which will be stuck inside the store promoting the flavor and also a short 30 second clip promoting the flavor. With a whole set of adverts, it will promote the product to the audience and persuade them to try as they will see it over and over again in places.

The sucess criterea of the product packaging are:
-Holds the frozen yogurt
-Does not freeze the consumer's hands,
-Easy to hold
-Retain normal Yo MaMa cup, but with additional graphics
-Retain most of Yo Mama's corporate colors
-Induce intresting graphics via Adobe Illustrator and import it into a Corel Draw net of the Cup
-Sits on a table without wobbling
-Doesn't scartch the consumers hands
-Does not slip out of hands or easily dropped because of awkward shapes

The sucess criteria of the advert posters are:
-Retains corporate imagery, such as the Cow and Yo Mama text
-Uses mostly the corporate color scheme
-Emphasis on the new flavor of Fro-yo
-Include address or simple location of the shops
-Include telephone number of the shop

The sucess criteria of the 30sec movie clip is:
-Retains corporate imagery
-use sounds (such as the moo of a cow" to convey the brand name and the brand imagery of a cow
-Use corporate color scheme
-Be 30secs max.
-Include the Yo MaMa website at the end

With all these sucess criterion implanted, it will help strucutre my final peice of the design package with more ease and to know exactly whai I need to do and include for the presentation of the final idea.

Yippy (: