From the Survey I have conducted, the results of the 20 people that took part are listed below:
Most Effective type of Advertising:
In-Shop Display-4
MTR Billboard-9
Stand-Drag Poster-2
Reversal Advert (Advert facing the inside of the shop-2
Flyer Promotion-3
Most interesting/What you are drawn to on an advert
Color-8
Graphics-5
Resemblance-0
Real-life image-2
Font and Typography-5
Size-0
How often do you eat Frozen Yogurt?
Daily-3
Once a Week-15
Once a Month-2
Never-0
When do you normally eat Fro-yo (Time of Day)
Morning (0600-1200)-2
Afternoon (1201-1800)-10
Evening and Night (1800-0000)-8
Which Season would you eat Fro-yo the most?
Winter-3
Spring-3
Summer-8
Autumn-6
From these results, it provides me a guideline to when the advert should be posted up and what time there is a gap in the market in which could promote more people to come to eat Fro-yo at Yo Mama; or example- The morning? It could be a great morning boost with it;s nutrients in Fro-yo
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