From the Survey I have conducted, the results of the 20 people that took part are listed below:
Most Effective type of Advertising:
In-Shop Display-4
MTR Billboard-9
Stand-Drag Poster-2
Reversal Advert (Advert facing the inside of the shop-2
Flyer Promotion-3
Most interesting/What you are drawn to on an advert
Color-8
Graphics-5
Resemblance-0
Real-life image-2
Font and Typography-5
Size-0
How often do you eat Frozen Yogurt?
Daily-3
Once a Week-15
Once a Month-2
Never-0
When do you normally eat Fro-yo (Time of Day)
Morning (0600-1200)-2
Afternoon (1201-1800)-10
Evening and Night (1800-0000)-8
Which Season would you eat Fro-yo the most?
Winter-3
Spring-3
Summer-8
Autumn-6
From these results, it provides me a guideline to when the advert should be posted up and what time there is a gap in the market in which could promote more people to come to eat Fro-yo at Yo Mama; or example- The morning? It could be a great morning boost with it;s nutrients in Fro-yo
Thursday 25 March 2010
Monday 15 March 2010
ICT IEA Diploma: 3.2 Requesting the dimensions of yogurt cup currently in use
A small email sent to Ms.Lai requesting the size of the Yogurt cups for reference and to answer 3.2 of the project requirementsICT IEA Diploma: 3.2 Input and Output Requirements
This section discusses the input and output requirements for successful completion of the services provided for the client.
The Input Requirements for a Poster are:
Graphical Images of the new flavor
Color to evoke corporate image
Text for brief info on the product
Address of shops and contact information
INCLUDE THE COW GRAPHIC!!!
The Output for the Poster Are:
An Adobe Illustrator and Adobe Photoshop File
An A3/A2 Sized poster available for print and display in shops
The Input Requirements for a Cup Graphics are:
Has a graphical connection to the poster
Graphical Images of the new flavor
Color to evoke corporate image
Text for brief info on the product
Address of shops and contact information
INCLUDE THE COW GRAPHIC!!!
The Output for the Cup Graphics are:
An Adobe Illustrator File
A Net of the cup with the graphic printed onto it for promotional and normal uses for serving customers
The Input Requirements for the Video Clip are:
Have a physical graphical representation and cross-links to the poster and cup
Cow "moo" sounds
Ambient music background
The graphics will be composed of:
Pictures of the Yo Mama shop in Central taken with a KM 5D DSLR
Transition slides and include the graphical promotion of the cow
The Output for the Video Clip are:
Cyberlink Power director or Sony Vegas file, and the animations will be produced with the same programs.
Format will be MPEG or .mp4 format
The Input Requirements for a Poster are:
Graphical Images of the new flavor
Color to evoke corporate image
Text for brief info on the product
Address of shops and contact information
INCLUDE THE COW GRAPHIC!!!
The Output for the Poster Are:
An Adobe Illustrator and Adobe Photoshop File
An A3/A2 Sized poster available for print and display in shops
The Input Requirements for a Cup Graphics are:
Has a graphical connection to the poster
Graphical Images of the new flavor
Color to evoke corporate image
Text for brief info on the product
Address of shops and contact information
INCLUDE THE COW GRAPHIC!!!
The Output for the Cup Graphics are:
An Adobe Illustrator File
A Net of the cup with the graphic printed onto it for promotional and normal uses for serving customers
The Input Requirements for the Video Clip are:
Have a physical graphical representation and cross-links to the poster and cup
Cow "moo" sounds
Ambient music background
The graphics will be composed of:
Pictures of the Yo Mama shop in Central taken with a KM 5D DSLR
Transition slides and include the graphical promotion of the cow
The Output for the Video Clip are:
Cyberlink Power director or Sony Vegas file, and the animations will be produced with the same programs.
Format will be MPEG or .mp4 format
Saturday 6 March 2010
ICT IEA Diploma: Investigation Into Problem (Dimensions, Costs and Materials) for Advert and Product Packaging
Firstly, I will research the normal size and dimensions that a typical yogurt container will be and list the materials and costs used to make it. Yo Mama currently uses a
1) 6 OZ cup for their Regular size, measuring diameter 3.5" x 2" high and can be stacked and packed into 500's/ box and
2) Large size measuring 3.5 " x 3" high holding maximum 12 OZ.
As a reference price, the website states the 6 OZ (177ml) cups are 65USD for 500 cups and 12 OZ (354ml) ones are 75USD for 500 cups, exchanging to roughly 520 HKD AND 600 HKD respectively.
source: (http://www.yogurtsupplycompany.com/catalog/item/5956146/7609853.htm)
The final size of the cup will be confirmed with Yo Mama once they return the email, or whenever I pass by their store this week.
Incase there is a choice to support Asia and China's economy, the cups can be made in China with the following dimensions:
*PE Coating is paper which is coated with polyethylene by extrusion coating process. It will have a shiny appearance on the coated side but will not have gloss levels comparable to glossy or machine glazed paper.PE Coated paper tend to curl because dead fold characteristics of this weakens due to poly coating (when compared to raw paper) and also is not as easily biodegraded due to the plastic coating, in a sense that it will not be a sensible material to use as the cup will most certainly be thrown away after use, so a more eco-friendly alternative is needed. Either to keep the packaging to plain card paper or not use paper cups at all.
Capacity :320ml
Dimensions: 73x94x72mm (H*TOP*BOTTOM)
Material: 230g+12gPE to 350f+18g PE, High quality food grade cardboard
Single PE or Double PE Coating
Friday 5 March 2010
ICT IEA Diploma: Investigation Notes from Previous Interview
From the notes recorded here, they relate to the previous discussion on Yo Mama's promotional technique and is a visual evidence of the interview
Thursday 4 March 2010
ICT IEA Diploma: Investigation (Section 3.2)Proposed Product or Service
The objectives of the project is to present Yo Mama with a new product and advert package to promote a new flavor off their production line. In order to promote the new product, I will need to create an advert package which composes of a new product packaging for the cup designed specifically for the launch of the new flavor, a poster which will be stuck inside the store promoting the flavor and also a short 30 second clip promoting the flavor. With a whole set of adverts, it will promote the product to the audience and persuade them to try as they will see it over and over again in places.
The sucess criterea of the product packaging are:
-Holds the frozen yogurt
-Does not freeze the consumer's hands,
-Easy to hold
-Retain normal Yo MaMa cup, but with additional graphics
-Retain most of Yo Mama's corporate colors
-Induce intresting graphics via Adobe Illustrator and import it into a Corel Draw net of the Cup
-Sits on a table without wobbling
-Doesn't scartch the consumers hands
-Does not slip out of hands or easily dropped because of awkward shapes
The sucess criteria of the advert posters are:
-Retains corporate imagery, such as the Cow and Yo Mama text
-Uses mostly the corporate color scheme
-Emphasis on the new flavor of Fro-yo
-Include address or simple location of the shops
-Include telephone number of the shop
The sucess criteria of the 30sec movie clip is:
-Retains corporate imagery
-use sounds (such as the moo of a cow" to convey the brand name and the brand imagery of a cow
-Use corporate color scheme
-Be 30secs max.
-Include the Yo MaMa website at the end
With all these sucess criterion implanted, it will help strucutre my final peice of the design package with more ease and to know exactly whai I need to do and include for the presentation of the final idea.
Yippy (:
The sucess criterea of the product packaging are:
-Holds the frozen yogurt
-Does not freeze the consumer's hands,
-Easy to hold
-Retain normal Yo MaMa cup, but with additional graphics
-Retain most of Yo Mama's corporate colors
-Induce intresting graphics via Adobe Illustrator and import it into a Corel Draw net of the Cup
-Sits on a table without wobbling
-Doesn't scartch the consumers hands
-Does not slip out of hands or easily dropped because of awkward shapes
The sucess criteria of the advert posters are:
-Retains corporate imagery, such as the Cow and Yo Mama text
-Uses mostly the corporate color scheme
-Emphasis on the new flavor of Fro-yo
-Include address or simple location of the shops
-Include telephone number of the shop
The sucess criteria of the 30sec movie clip is:
-Retains corporate imagery
-use sounds (such as the moo of a cow" to convey the brand name and the brand imagery of a cow
-Use corporate color scheme
-Be 30secs max.
-Include the Yo MaMa website at the end
With all these sucess criterion implanted, it will help strucutre my final peice of the design package with more ease and to know exactly whai I need to do and include for the presentation of the final idea.
Yippy (:
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