Over summer, I have not only been waiting for Ivy's reply, but analyzing existing MTR billboard adverts and adverts on buses and around town. Here is some analysis of existing products.
The photo above shows a Sony Ericsson billboard on a building in Mong Kok. Large scale posters can be really effective due to the large visuals of text, imagery and color on a plain cement/building colored background. However, this can be quite expensive for a smaller company, and less renowned businesses. Therefore, this format of advertising would not be feasible for Yo Mama. An alternative is MTR Billboards, posted around certain MTR Stations in Hong Kong. This could be a way forward for Yo Mama as JCDecaux statistics shows that:
"MTR advertising delivers a quality audience:
Young - 61% of all 15 - 24 year olds travel on the MTR.
61% of all 15 - 34 year olds travel on the MTR.
Better Educated - 58% of all people educated to a post secondary level or above, travel on the MTR.
More Upscale - 73% of all people earning a monthly personal income of at least HK$20,000 travel on the MTR."
As Yo Mama has a large target audience range, this idea can really boost their commercial reception also due to the passenger flow of 2.8M people per week and the MTR's 54% coverage rate in Hong Kong.
As researched earlier, there are a few options for smaller businesses, such as JCDecaux's 4 sheet panel to in-train cards.
For Mocking up the display, JCDecaux has a website that has photos for potential clients to use as mockups. http://www.jcdecaux.com.hk/asp/Libraryformatofad_subtopic.asp?Action=VIEW&MainTopic=Topic&TopicID=C2
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