Designs of Posters (Idea 2: Yo Mama Clouds)

The following designs go for a more creative and child oriented approach through using the idea of Fro-yo in clouds and color to convey to the audience what the Brand is really about: Having fun and fun through health. There is also an emphasis on the Yogurt's lower cholesterol levels and their avoidance to use artificial flavors and colors. Notice the change in the catch phrase in the 2 designs. Personally, i find both of them visually striking through the uses of the background cool and foreground/text warm colors which brings out the text.