Reconnection with the Client

Today, I have sent an email to Ms.Lai of Yo Mama to find a time in the summer where she could review my products I have created for any comments before the making process commences in the 3rd Term of school. Below is a screeb grab of the email I have sent today.

Poster Design Developments

The scan shows initial development of ideas which will be taken into account through it's presentation as a digital vector file. This will reflect the programs I have used to create the adverts and will also show my relevant skill in using Photoshop and also Illustrator.

These initial designs take aboard expressing Yo Mama's brand identity and target market as a broad age range through visual media.

Slight Project Adjustment

From a lesson I had last Friday, my teacher and I have decided to cut out the creation of a video as it would take too long and is not a necessity; in which he would rather me create a few different poster adverts conveying the same design or aim of the advert. So hereafter, the video clip design will be scrapped and only the In-store advert, MTR Billboard advert and product repackaging will be carried on.

Collection of Billboard and Advert Analysis

On the current Hong Kong market, the company JC Decaux provide spaces for advertizing campagins in various formats, for example on buses, escalators, and inside MTR Trains and stations. This post will be about analyzing each pro and con of these places and how they could affect the "effectiveness" of the advertising.

On my own experiences as a potential customer, the escalator billboards down the MTR are quite effective as there is nothing to do, hence catchy information and bright colors bring the customers eye to the poster when the escalator slowly goes up/down. Even though they are small, they can catch the most attention as there are no huge billboards nearby and for small companies, theses are more profitable and create a more financially stable investment into advertising. However, the trackside billboards create a large promotional surface where it could have a potential advantage of attracting customers from a further field of view. But for a smaller comapany, it may not be the most affordable solution.

Apart from MTR Billboards, Bus adverts and Bus stop adverts also provide a moving advertisement where the ad can be brought along the way the buses operate; creating a visual showcase of graphical and interesting adverts. These however are quite expensive as it will cover all lateral and internal spaces of the bus creating a costly, but effective promotion.



Plasma TV Adverts create more oppurtunities and designs of which a company could adapt through digital media in which presents a more modern image and corporate brand which is useful for consumer and other electrical baased IT Service companies. Also, the moving images create an imapct to the audience which they are attracted to due to the animation. But, this may be quite expensive and according to the price charts (To be attached below) it shows the price listings of the adverts.


http://www.jcdecaux-transport.com.hk/mtr_format_details.html

Hence, in conclusion, I will create an in-station billboard which is one sheet across; either the concourse 4 sheet or 12 sheet layout as the MTR has a high passenger flow and will be visible from the by-passers with ease

More Pictures Involving the Exploded Cup!!

Here are the Cup Dimension Measurements that could not be attached to the previous blog post! These are the raw details and measurements conducted.

Yo Mama Cup Dimensions and Investigation into Materials

Due to a high work load, Ms.Lai has not replied yet as I have seen and asked her at the IFC Yo Mama. Updated info will arrive soon (:
The packaging of the cup has just arrived, detailed analysis will be conducted here.

From the cup that Ms.Lai had kindly donated, the exploded dimensions and photographs are attached below for the creation of the Corel Draw File as the Template.

Base: Circle
Radius: 4.5 cm
Diameter: 9 cm
Circumference:28.27...cm

Cup Height: Arc
Height: 8 cm
Length: 29 cm

There is also a reinforcement which utilizes 1 cm of the height for the rim in which created a more sturdy cup for the user. Also, there are more than 2 glue tabs, in which could be changed into slit locks etc, which can be a con of this design. Below are photos of the exploded cup model and the cup before the de-construction:

These photos depict in REVERSE chronological order:
1) The cup on a lateral axis
2) The cup at an angle displaying the depth of the cup
3)The cup with the rim rolled up (removed)
4) The cup deconstructed template
5)The 2 separate components that make up this cup

Some Exploration of Ideass! (:

Experiment 1: Color contrast and the emphasis of neon like theme colors + lime green
With this experiment, I utilized both Photoshop for the background patterns and Illustrator for the text and brushes to create a color contrast/ playing with color look to this experiment. The patterns in the back make the experiment look more textured and more interesting for the audience to look at and there is a HIDDEN COW (: