Research work in the meanwhile... Cup Designs

Even though I do not neccesarily need to design the froyo cup again, I looked at some ideas for inspiration that I could involve in the advert project if I have enough time. Ergonomics, Style and sense of humor is what makes these designs effective and I took a look at them to see how I could (once again if I had time) restyle the form of the cup.


website: http://www.crookedbrains.net/2010/01/design_29.html

Some creative phrases or catch phrases are also useful on the cup to make the customer give more credit or think about the branding of the company? i.e a joke could boost the companies receptors?

Initial 3D CAD Visualizations for the Cup

I have experimented with Google Sketchup 8 (A CAD software) to replicate the Yo MaMa cup in the 3D world. For this preliminary trial I have used the Line Tool, The Circle Tool and the "Follow Me" Revolve tool in the software.

Ivy's Email Reply-Improvements for Final Design

As Ivy is my client, I have finally received some feedback after the design proposals have been sent off to her. Above are screenshots of the communication between myself and the client. However, her response did not explain what I needed to do to improve it, therefore, another email was sent out so that she can make a response to the designs.

Design Presentation

The design of the product can be presented in many ways, including simple elements from the poster being adapted onto the cup graphics and window display/MTR billboard display. This would ultimately bring together the brand experience and reinforce their corporate direction and imagery for fro-yo that suits all ages and suits the fun aswell as the health conscious.

Summer Update

Over summer, I have not only been waiting for Ivy's reply, but analyzing existing MTR billboard adverts and adverts on buses and around town. Here is some analysis of existing products.

The photo above shows a Sony Ericsson billboard on a building in Mong Kok. Large scale posters can be really effective due to the large visuals of text, imagery and color on a plain cement/building colored background. However, this can be quite expensive for a smaller company, and less renowned businesses. Therefore, this format of advertising would not be feasible for Yo Mama. An alternative is MTR Billboards, posted around certain MTR Stations in Hong Kong. This could be a way forward for Yo Mama as JCDecaux statistics shows that:
"MTR advertising delivers a quality audience:
Young - 61% of all 15 - 24 year olds travel on the MTR.
61% of all 15 - 34 year olds travel on the MTR.
Better Educated - 58% of all people educated to a post secondary level or above, travel on the MTR.
More Upscale - 73% of all people earning a monthly personal income of at least HK$20,000 travel on the MTR."
As Yo Mama has a large target audience range, this idea can really boost their commercial reception also due to the passenger flow of 2.8M people per week and the MTR's 54% coverage rate in Hong Kong.

As researched earlier, there are a few options for smaller businesses, such as JCDecaux's 4 sheet panel to in-train cards.

For Mocking up the display, JCDecaux has a website that has photos for potential clients to use as mockups. http://www.jcdecaux.com.hk/asp/Libraryformatofad_subtopic.asp?Action=VIEW&MainTopic=Topic&TopicID=C2

Another Email to Ivy and Her Response

This log records my recent email to Ivy and her promt response (: Finally. From here, the email log shows that I will only send her the 3 original developments and the adjustments should be seeked on this blog page (:

Over Summer and Y10 Progress Review

Over Year 10, I have come up with 3 initial designs that are being brought currently to the client to be reflected upon for improvements and are currently awaiting her reply. After the reply has been made, I will go deeper into the specs of the poster and the graphics that will adron the cup. Here is a Jing File of some adjustments and my relevant understanding of Adobe Illustrator and Adobe Photoshop.