Implementations of Designs: Yo Mama Shops

As part of the advert scheme, posters will be posted in stores and in the vicinity of a store. Here are some photos of the posters up and hanging in the Wan Chai Star Precinct and the IFC Store.

Implementation of Designs: MTR Station

Here are the final products of the advert package for MTR Display. I have used Photoshop to create and mask the vector files onto the images.

Final Steps and Final Product

After reflecting the logo on the opposite side, the 2D JPEG is no deleted and filled onto the surface of the cup. It creates a simple yet effective addition to the cup as the logo cnotrasts and stands out of the white cup background.

Screen Shot 7: Creating Fill Texture

In this step, the JPEG has been saved as a SKP Texture, where it is then filled onto the bouding box on the surface of the cup model.

Screen Shot 6: Completing the 2D Graphic

As seen in the screen shot, both the excess extrusion boxes have been deleted leaving 2 2D Graphics or Vwector of the Logo

Screen Shot 5: After the delete

After deleting the unneccesary extrusion boxes, a 2D variant of the sized logo is left, leaving a boudning box no the surface of the cup where the texture can be filled into.

Screen Shot 4: Deleting Sides

Sides have been deleted off the extrusion boxes so that only a 2D graphic or representation of the logo is seen. This would then make a fill or texture in SKP to be filled onto a bounding box.

Screen Shot 3: Minimizing Extrusion

Minimizing the extrusion to fit the SKP Model of the cup.

Screen Shot 2: Extruding Logo

In step 2, the logo has been ungrouped and extruded onto the axis face of the cup so that the logo is reflected onto both sides of the cup through pulling ti directly thruogh the diameter of the cup model.

Screen Shot 1: Importing File

In this screenshot, the 'Yo Mama' JPEG file has been imported into the Google SKP model and scaled to the size in which it will be put onto the cup.

Implementation of Design on Google SKP

Through using Google Sketchup, I have utilized my previuosly finished model and implemented the graphics of the 'Yo Mama' brand noto the cup. Firstly, I imported the JPEG file of the logo and thereafter, in SKP, resized, rotated reflected, extruded and then saved it as a paint and filled itonto a square box on the surface of the cup. The following screenshots show the main steps of this process. A blog post per screen shot will describe the process in detail.

Second of Two Poster Designs

Here is my second poster design; focusing on a more mature audience with the simplicity of black and white. Though effective contrast, this draws the audience and customers into the poster. Typography plays and important role as it navigates the customer around the poster. As Yo Mama emphasizes on health, the lemon created earlier is posted in the poster and the catch phrase "Some things can't be barcoded...like your health" is put into use in this poster. To create the black and white effect, I altered curves,overlay and luminescent settings on the layers to generate the effect.
This poster all in all is generated to involve a maturer, older audience.

Final Cup Design on Sketchup

After receiving Ivy's advice, I have decided on a cup to bring forward along with the advert package. The simplicity of Cup 4 (From the Left) brings an all-seasonal and multi purpose cup, yet redefining design as the form factor is simple yet different from conventional cups. There is a slot all around the cup for clipping in a spork (spoon and fork) and also holding some tissue so that the customer only needs to use to worry about holding the spork and the cup and not an extra tissue. Also, when the customer is on the move, they could clip the spork and tissue back in and easily carry around the froyo cup with ease.

For the Server: Furthermore, the rim or the top of the cup is wider than the bottom so that there is leeway and more space for the server when sprinkling the toppings, as current cups have narrower mouths; which leads to the server being more tedious and less efficient when there is a high customer demand at certain times of the day. As the bottom of the cup is deep with a smaller diameter of the cup, most of the froyo can be contained there and the top or wider bit of the cup can be used for plainly toppings or more froyo if needed.

Snapshots of the Cup in Sketchup 8:

One of Two Final Designs for All-Season Advert Purposes

Here is my first final outcome based on Ivy's advice to make the poster suitable all year round. This is part 1 of the advert package (poster 1) and incorporates the use of Yo Mama's corporate colors of pink and baby blue. This is immediately recognized when put inside a store as the interior design is styled to fit the colors. Furthermore, a background repetitive pattern is used to emphasize and draw the eye in. I used Illustrator CS3 for the pattern and used the line tool to create triangles and made multiple of those. Once they were put into a row, I copied, rotates and pasted them to give the alternating zig zag effect. Patterns are universal and are effective across all age ranges.

For the text, I used photoshop to merge the vector and text together. The spilled milk symbolizes that the froyo is not just milk and that it is BETTER. Since "Yo Mama" is a pun, it is used in the advert scheme that promotes the viewers to actually o down to the store to se what is different about Yo Mama's Froyo and milk. Lastly, the "rawr" logo previously seen has been implemented into the design through "luminescent" effect to make the logo blend in.

Client's reply and constructive criticism on initial designs

Finally, Ivy replied the email and gave some advice and restated the aims of the visual designs in her short, but precise email. Now I can finish designing the final product for Yo Mama and also, stamp the new design onto a mockup display and cup :)

Mmmmonster- Froyo Serving Cup Redesigns

After collecting ideas, 6 outcomes have been produce as I wait for Ivy's response to the poster designs. The six designs all have a concentration of their form-factor being less cylindrical and container like- yet able to contain the yoghurt and toppings without spilling over. Secondly, grip has been though about in the designs, ensuring that they won't slip out of the customer's hands. Lastly, 2 cups have slits in their design to slot in the forks and napkins so that the customer would not need to go though the fuss of holding the cold froyo with a napkin in the other hand as everything is stored into one. Since there is time, one of these designs will be taken forward to be a part of the advert package with a redesign of the froyo cup.

Below is a screenshot of the Designs:

Research work in the meanwhile... Cup Designs

Even though I do not neccesarily need to design the froyo cup again, I looked at some ideas for inspiration that I could involve in the advert project if I have enough time. Ergonomics, Style and sense of humor is what makes these designs effective and I took a look at them to see how I could (once again if I had time) restyle the form of the cup.


website: http://www.crookedbrains.net/2010/01/design_29.html

Some creative phrases or catch phrases are also useful on the cup to make the customer give more credit or think about the branding of the company? i.e a joke could boost the companies receptors?

Initial 3D CAD Visualizations for the Cup

I have experimented with Google Sketchup 8 (A CAD software) to replicate the Yo MaMa cup in the 3D world. For this preliminary trial I have used the Line Tool, The Circle Tool and the "Follow Me" Revolve tool in the software.

Ivy's Email Reply-Improvements for Final Design

As Ivy is my client, I have finally received some feedback after the design proposals have been sent off to her. Above are screenshots of the communication between myself and the client. However, her response did not explain what I needed to do to improve it, therefore, another email was sent out so that she can make a response to the designs.

Design Presentation

The design of the product can be presented in many ways, including simple elements from the poster being adapted onto the cup graphics and window display/MTR billboard display. This would ultimately bring together the brand experience and reinforce their corporate direction and imagery for fro-yo that suits all ages and suits the fun aswell as the health conscious.